Delivering useful and relevant information your potential and current clients want and need is a crucial step to increasing engagement with your brand and business.

Compared to paid search, content marketing requires less investment on the front end generates 3X more leads on the back end.

Small businesses only have results to gain from spending time on content marketing, since those with blogs see lead generation rates 126% higher than those without blogs.

Online material that educates, informs, and entertains your potential clients builds trust in your company and your brand.

It elevates you from an entity trying to sell something to a knowledgeable force trying to…  

• Start a conversation
• Create a powerful voice,
• And make a change to an industry

As you begin thinking about your limo operation’s content marketing future, consider the following 5 methods for improving the marketing material you produce and distribute:

1. Respond to the needs of your consumer...

Small business owners are responsible for a plethora of tasks. So, it’s no surprise that monitoring the amount of content their brand produces doesn’t typically make it to the top of the priority list.

Unfortunately, disseminating quality content into the digital atmosphere is as important to your business’ survival as pollinating bees are to the yield of many crops.

In both situations, lackluster reach translates to diminishing returns on investment.

A majority of people, 70% to be exact, prefer obtaining valuable information from a brand through articles rather than advertisements.

Plus, 68% of your potential clients reflect positively on your brand after reading, viewing, or listening to content it created.

To ensure you reach as many qualified leads as possible with a direct and consistent message, you must evaluate your brand from the inside, out.

Start with these 3 easy steps to develop a unified brand message:

1. Decide your brand’s unique...

As we all know, driving traffic to your website is super important. What some overlook though is analyzing the data once you have done it.

• What’s your #1 traffic source?
• How much time are people spending on your website if they came from Google vs. Facebook?
• How many pages do they look through?
• How much REVENUE do they generate for your business?

In order to maximize your ad spend, you have to analyze that data, and I am going to show you how to access that data in as little as 5 minutes.

The one precursor here, is you must have Google Analytics (GA) set up for your site.

If you don’t, you’re missing out on a ton of valuable information - and it’s totally free! To start your account, just go to analytics.google.com and follow their step-by-step setup process.

Assuming you already have a GA account, here’s how you find out more information about the traffic on your website.

3 Quick Steps to Access Traffic Data Inside Google Analytics

STEP 1: On the...

You may think I’m going to talk about Facebook advertising. But, I’m not. I divert to Daniel on all things Facebook advertising.

Today, I’m going to give you a few ideas to build a community around your brand that don’t involve spending money on digital advertising.

Now, why should you even want to expend effort towards building a local marketing strategy through Facebook? Simple.

It not only generates awareness for your brand, but it also increases your opportunities for generating revenue.

1. Share Reviews Organically

Most of you receive reviews on platforms ranging from Google and Yelp to Facebook and other niche sites. Don’t let those reviews sit idle! Take a screenshot of them, post to your Facebook page, and tag the reviewer - if possible. Tagging expands the reach of your post - introducing your brand to a wider audience.

Here’s a testimonial - similar to a review - that Limo University received recently from one of our members.

We could...

The phone in your pocket can be one of the best marketing tools you have. Capturing the right moment will say more than any well-written copy or sales pitch. Phones today have cameras that compare with the best professional cameras; only if you know how to use it.

Lesson #1: The Rule of Thirds

One way to tell an amateur from a professional is the way they frame their shots. Framing a shot is all about using little tricks for the placement of objects or people to add visual interest to a photo. The biggest trick in the book is using the rule of thirds. Imagine your screen being split into thirds horizontally and vertically. When you align visual elements on those intersections it creates the most visually appealing image. The best part is that you don’t have to imagine. Most phones have guides you can turn on in the settings to give you help while framing your shots.

Lesson #2: Pick Your Focus

The camera does a good job most of the time picking the right thing to focus on....

Last week, Limo University Content Manager, Gabby, had the opportunity to speak with Sam Mallikurjunan, a Hubspot Fellow. Hubspot is one of the leading platforms for businesses to conduct their marketing and sales strategies. Sam has filled many roles within Hubspot - ranging from serving as an Inbound Marketing Consultant and Head of Experimental Marketing to Head of eCommerce Marketing and Head of Growth for Hubspot Labs. Currently, he travels across the world in a Sprinter with his wife and their dogs - presenting at conferences and teaching a digital marketing course at Harvard University.

Listen to the interview, read the transcript, or glance at the brief overview of Sam and Gabby’s conversation below.

How to Navigate the Always Changing Digital Marketing Landscape

Sam talked about a variety of topics, but the overarching theme was clear. Businesses are and need to continue rethinking how they attract, convert, and retain customers and clients. Here are the top takeaways...

Over the past couple of years, the use of video on social platforms has exploded and Facebook has led the way with this trend. The social media titan has announced they will invest over a billion dollars in their video services over the next year and have even launched their own original programming. The trend of video is only getting started as Cisco predicts that by 2020 over 75% of the World’s mobile data will be video. When the statistics are this strong and Facebook takes action like this, so do we. Now is this time to improve your strategy and make sure you are building the best Facebook video campaigns possible.

Here are 4 fast ways to best utilize videos when advertising on Facebook:

1. Grab the User’s Attention in the First 5 seconds

Video ads in the Facebook news feed are watched on average for 5.7 seconds. This means you have those first 5 seconds to make your impression in order for them to continue watching.

2. Use Video Even in Link and Carousel Ads

Video...

Speed. Initiative. Endurance. Qualities of an elite athlete? Or characteristics of an effective follow-up email sequence? 

The answer is BOTH. 

Limousine show season is full of fun and education, but it also provides operators with a wealth of opportunities to meet potential affiliates and take steps to grow their businesses. 

While it's unlikely that you'll secure an affiliate partnership over the course of a couple days at a conference, other avenues exist for streamlining the process. Leverage the power of email with a short, but valuable follow-up sequence for the potential affiliate partners you meet at shows. 

Remember when I mentioned speed, initiative, and endurance at the beginning of this article. Your potential affiliate follow-up email sequence should start immediately (I'm talking the same days as your warm introduction). It should deliver a tangible value up front - whether it recommends a book about a topic you discussed previously or it gives...