Getting Affiliates with Warm Introduction Email Follow-Up [TEMPLATE]

email marketing follow-up email sequence potential affiliates wednesday drive Nov 08, 2017

Speed. Initiative. Endurance. Qualities of an elite athlete? Or characteristics of an effective follow-up email sequence?

The answer is BOTH.

Limousine show season is full of fun and education, but it also provides operators with a wealth of opportunities to meet potential affiliates and take steps to grow their businesses.

While it's unlikely that you'll secure an affiliate partnership over the course of a couple days at a conference, other avenues exist for streamlining the process. Leverage the power of email with a short, but valuable follow-up sequence for the potential affiliate partners you meet at shows.

Remember when I mentioned speed, initiative, and endurance at the beginning of this article. Your potential affiliate follow-up email sequence should start immediately (I'm talking the same days as your warm introduction). It should deliver a tangible value up front - whether it recommends a book about a topic you discussed previously or it gives information for a person or business you can connect the recipient to. Finally, the sequence should be spread out among at least 2-3 weeks. Steady consistency, not pushy repetition, is the best strategy for securing an affiliate with email follow-up.

Here's a template you can use to reconnect with potential affiliates you meet at limousine shows and industry conferences.

***NOTE: Input information specific to your company and the affiliate you are writing to in place of the red text.

Download a document with the text for the Potential Affiliate Follow-Up Email Sequence.

Potential Affiliate Follow-Up Email Sequence

Email #1: Thank you + Provide value

Send the same day as your first meeting

Subject Line: What a great meeting, [insert name]!

Email Copy:

Hey [insert potential affiliate's name],

It was fantastic to meet you today at [insert event name]!

[provide value or deliver something that offers a solution to the problem -

EX #1: During our conversation, you mentioned that you were dealing with [insert problem recipient said he or she was struggling with]. I recently read a book called “[insert book title]” about hiring best practices. It gave me tons of great ideas for transforming the hiring process in my company. I just sent you the Kindle version of the book. Let me know your thoughts!

- PRO TIP: Buy the book (KINDLE VERSION) and send to the recipient.

EX #2: After our conversation, I checked out your website and WOW. The booking process is seamless and quick. No nonsense at all. I’ve shared your site with some of my buddies in the industry too. Really great stuff.]

Please keep me posted on any new business updates! I look forward to future conversations.

Best,

[insert your name]

[insert your title]

[insert your company’s name]

Email #2: The ask

Send one week after previous email

Subject Line: Let’s talk more about [insert topic]

Email Copy:

Hey [insert potential affiliate's name],

I hope your week has been going well! Last week, we talked about:

[insert topic of conversation]
[insert topic of conversation]
[insert topic of conversation]

Over the past few days, I’ve been thinking about each of these items and developing ways that you and I could work together to strengthen our respective companies.

For example, my company provides [insert value proposition], which would help your company with [insert specific example].

That’s just one of the ideas I’ve put on paper recently. But, I would love to hop on a call or meet up for coffee to discuss the others and get your opinion!

I’m available [insert dates and times you are available for a meeting].

I hope to hear back from you soon,

[insert your name]

[insert your title]

[insert your company’s name]

Email #3: Meeting reminder

Send one week after previous email

Subject Line: We can help you with [insert problem/issue]

Email Copy:

[insert potential affiliate's name],

This is a bit embarrassing, but I’ve got to say, I really admire the way you run your business, the efficiency of your processes, and the quality of your client services.

I’ve enjoyed learning more about your experiences with [insert an affiliate partner of the recipient’s]. I am currently working with a company out of [insert location] with similar challenges (or characteristics). The partnership between my company and [insert aforementioned affiliate partner] has allowed increased travel flexibility for all of our clients, as well as streamlined booking procedures for our employees.

[insert a testimonial from a current affiliate (if applicable)]

It would be an honor to sit down with you to discover ways I could continue to improve my current partnerships and potentially begin our own.

I know you are very busy, but I wanted to see if you would be able to grab coffee sometime soon. What dates and times would work best for you?

Thanks,

[insert your name]

[insert your title]

[insert your company’s name]

Have questions? Contact [email protected] or post to the Limo University (Members Only) Facebook group.