It’s interesting to me how many business owners consider themselves sales people. They are typically very confident in their ability to sell me on their service and because of this sales mentality I hear the same statement over and over again from these business owners, “I NEED LEADS!” How many leads? MORE LEADS! So, naturally marketing platforms, such as Facebook, get looked at as purely lead generation tools. Well, if you’re looking for leads then you have come to the right place. Today, I show YOU how to generate sales-qualified leads using Facebook ads.

In order to get these leads we will be using Facebook Lead Ads so, naturally, a good starting point is to understand what those are! Facebook Lead Ads are an ad objective that let your potential customers sign up for what you’re offering without leaving Facebook. So, instead of clicking and landing on a sales page or your website when they click on your ad, a pop-up form prefilled with questions...

As we all know, driving traffic to your website is super important. What some overlook though is analyzing the data once you have done it.

• What’s your #1 traffic source?
• How much time are people spending on your website if they came from Google vs. Facebook?
• How many pages do they look through?
• How much REVENUE do they generate for your business?

In order to maximize your ad spend, you have to analyze that data, and I am going to show you how to access that data in as little as 5 minutes.

The one precursor here, is you must have Google Analytics (GA) set up for your site.

If you don’t, you’re missing out on a ton of valuable information - and it’s totally free! To start your account, just go to analytics.google.com and follow their step-by-step setup process.

Assuming you already have a GA account, here’s how you find out more information about the traffic on your website.

3 Quick Steps to Access Traffic Data Inside Google Analytics

STEP 1: On the...

Over the past couple of years, the use of video on social platforms has exploded and Facebook has led the way with this trend. The social media titan has announced they will invest over a billion dollars in their video services over the next year and have even launched their own original programming. The trend of video is only getting started as Cisco predicts that by 2020 over 75% of the World’s mobile data will be video. When the statistics are this strong and Facebook takes action like this, so do we. Now is this time to improve your strategy and make sure you are building the best Facebook video campaigns possible.

Here are 4 fast ways to best utilize videos when advertising on Facebook:

1. Grab the User’s Attention in the First 5 seconds

Video ads in the Facebook news feed are watched on average for 5.7 seconds. This means you have those first 5 seconds to make your impression in order for them to continue watching.

2. Use Video Even in Link and Carousel Ads

Video...